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Vincent and Vincent (1997a, June 15). Advertising in magazines. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/advertising-in-magazines
Cooke, B. (1997a, June 15). Advertising in magazines is different. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/advertising-in-magazines-is-different
Cooper and Jones (1997a, June 15). Women's magazines. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/women-s-magazines
Kitchen, P. (1997a, June 15). For now we see through a glass darkly. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/for-now-we-see-through-a-glass-darkly
Beck, V. (1997a, June 15). The forgotten characteristic of print advertising. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/the-forgotten-characteristic-of-print-advertising
Green and Willie (1996a, November 01). Global advertising research approaches. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/global-advertising-research-approaches
Calmard and Braun (1996a, September 01). Measuring audience for unaddressed printed matter. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/measuring-audience-for-unaddressed-printed-matter
Buri and Findlay (1996a, September 01). Here today, here tomorrow . ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/here-today-here-tomorrow-
Ehrenberg, Barnard and Scriven (1996a, June 15). Justifying our advertising budgets. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/justifying-our-advertising-budgets